Our Story

Our vision is for The Armoury to become a truly international men’s haberdasher and the byword for Service, Craftsmanship and Soul in men’s clothing and accessories.

The Armoury was established in Hong Kong in 2010 by Alan See, Ethan Newton and Mark Cho, born from our passion for classic styling and interest in the unique stories behind well-crafted men’s products. It is our response to today’s trend of insubstantial products masked by expensive advertising. We strive to find companies, factories, workshops and craftsmen dedicated to their product and craft.

We are selective with who we choose as our artisans and aim to work closely with them in partnership. As a result, we sell only products that The Armoury can be proud to represent – products made with quality craftsmanship, outstanding design and timeless style. We do this because we love classic menswear and we hope to share this passion with others.

Mark Cho

Mark Cho

Mark was born and raised in the UK and has lived and worked in the US, UK and Asia. Having fallen in love with the suit at age 16, he has been developing his knowledge of classic gentleman's clothing ever since. Constantly on the move, his perspective on tailoring is globally honed, drawing influences from the natural elegance of Savile Row to the striking style of Naples and the attention to detail of Tokyo. His curiosity and enthusiasm for classic menswear have connected him to designers, craftsmen and shopkeepers throughout the artisanal world.

Through The Armoury, Mark plans to bring classic men’s style to an international audience in a way that is genuine and friendly, emphasizing quality, value and individuality over flash and trendiness.

Alan See

Alan See

Having worked closely with the apparel industry throughout his career, Alan has come to understand more about the origins and process in which most garments are produced today. His personal interest in men’s clothing led him to seek even more knowledge through the tailors and artisans during his travels. It was also this interest that chanced a meeting with Mark, which led to the creation of The Armoury several years later.

Other than his finds of great quality and people of timeless style, Alan plans to share something he considers the key differentiator behind the brands at the Armoury – the passion and soul behind the brand as well as the unique stories of the artisans.

Hong Kong

Jan Tong

Jan Tong

Jan was born and raised in Hong Kong. A self-admitted vintage die-hard collector, Jan’s early days in menswear began by collecting and obsessing over classic vintage workwear and clothing whilst studying university in Hong Kong. His exploration of clothing of a bygone era led him to discover and understand much more about the manufacturing processes, functionalities, and philosophies in which traditional garments were produced.

Having become a mainstay at the Armoury since joining in 2014, Jan is privileged to have been tutored by fellow Armourers past and present. Today Jan brings his own balanced flavor of classical menswear – a melting pot of old and new aesthetics to the Armoury Hong Kong team.

Sam Wong

Sam Wong

From a young age, clothing and fashion has always remained an enduring interest to Sam. This interest lingered in the back of his mind whilst studying and working in the accounting and finance field as a qualified Chartered Accountant in Sydney. It wasn’t until Sam visited The Armoury in 2012 after a friend's chance introduction that his affinity with tailored clothing and timeless style subsequently grew.

An unexpected meeting with Alan in early 2015 eventually led to the consolidation of such affinity and to Sam securing his current dream position at the Armoury. Today, Sam is humbled to be able to develop his passion in classic tailoring alongside the assembly of talented artisans that work with The Armoury.

New York

Jeremy Kirkland

Jeremy Kirkland

At the age of 19, Jeremy moved to New York City in search of something different than what he left behind in his hometown of St. Louis. Since then, he’s done a little bit of everything: written and recorded an EP, created training syllabi for a prestigious tech company, dressed Academy Award winning actors, and written about watches for respected publications.

In 2011, Jeremy co-founded the now defunct but highly successful men’s lifestyle brand Run of the Mill. A passion project between three friends with a mutual passion for the juxtaposition of classic and modern men’s style, ROTM taught him the ropes of building a respected brand and managing its online presence. Today, he uses this experience to do what he does best: build authentic, trusting relationships with each Armoury client whether it’s at the New York City shop or online.

Jeffrey Hilliard

Jeffrey Hilliard

Jeff has been interested in men's tailored clothing ever since he can remember his father leaving for the courtroom each morning in a dark, double breasted suit. At first a hobby, throughout the years Jeff independently nurtured this curiosity in design until 2012, when he moved to New York and balanced a job in the finance industry with night classes at the Fashion Institute of Technology.

The opportunity to work for The Armoury was a dream come true for Jeff and a chance meeting with Mark made that dream a reality. Jeff continues to develop his interest in classic tailored clothing through the talented artisans that The Armoury is fortunate enough to work with. Each day is a new learning experience for him as he interacts with The Armoury's clients both in-store and online.

Bailey McKay

Bailey McKay

Bailey came to New York for a postdoc at the American Museum of Natural History. Soon after, an Armoury opened on his way home from work, and Bailey began stopping in to help the new shop part time. The Armoury helped nurture a growing interest in classic menswear and eventually convinced him to leave a career in Academia.

Tired of cheaply made, disposable clothes, Bailey is proud to work for a company that champions a return to well-crafted garments that are meant to be cared for and cherished for years and years. He’s happy to bring a different perspective to the business as well as technical expertise to the many logistic, data, and operational challenges that come with running a company like The Armoury.

Jim Parker

Jim Parker

To make ends meet while striving to be a working musician in Nashville, Jim tried his hand at his other passion; menswear. After earning his bachelor's degree in fashion merchandising and honing his fitting skills in some of the South's finest specialty stores, Jim moved to New York to join The Armoury team.

When he's not managing the New York shop or leading clients through The Armoury's made-to-measure process, you can typically find Jim hanging out in Brooklyn guitar stores dreaming of playing in dingy rock clubs again.

Richard Carroll

Richard Carroll

A freelance cartoonist with a persistent interest in mid century American (Read, Ivy) men's clothing and style, Richard joined The Armoury New York team after having recently emigrated from Sydney, Australia. Richard cut his teeth working at respected haberdasher, Strand Hatters, where he developed his interest in vintage and classic men's clothing. While there, he gained invaluable knowledge on contemporary accessories manufacturing and went on to design several hat models for Akubra hats.

Armed with a bachelor in Visual Arts, an Australian sensibility, a comprehensive knowledge of hats, and a love of classic Americana, Richard brings an interesting take on classic menswear to The Armoury New York team.

Gunarat Lorn

Gunarat Lorn

A first generation Cambodian-American, Gunarat first developed his interest in menswear as a student at the University of Pennsylvania. What started out as a fleeting curiosity soon became a passion, something Gunarat knew he wanted to pursue as a career despite his academic studies. After graduating, he bought a one-way ticket to New York City, working with some of the industry’s most well-respected publications and retailers.

With a background ranging from editorial to merchandising, Gunarat’s love of classic tailoring eventually brought him to The Armoury. A longtime fan, Gunarat brings his knowledge and expertise to the eCommerce team. Whether he’s developing content for the web store or interacting with clients online, working for The Armoury has been a blessing for Gunarat as every day continues to be a new learning experience.

Ben Levy

Ben Levy

Born and raised in Boulder, Colorado, Ben learned early on that he had a passion for clothing. A long-time antique hunter and collector, he has a deep appreciation for well made things be it furniture, art, or menswear.

After honing his skills at Ralph Lauren, Ben jumped at the opportunity join The Armoury team in New York and he is honored to work with and learn from the best artisans and craftsmen from around the world.

Amechi Ugwu

Amechi Ugwu

Hailing from Houston, Texas, Amechi moved to New York City to develop his interest and skills in the men's clothing industry. Having worked in merchandising, retail, and editorial previously, he now brings this unique confluence of talents to the Armoury where he shares space with the world's best artisans and craftsmen alongside a collection of the country's best staff.